Independent assessment of your website's performance
Right now, your website is losing potential customers before they even get a chance to contact you. Here are the specific issues and what they're costing you:
Your website uses HTTP instead of HTTPS, which means every visitor sees a "Not Secure" warning in their browser's address bar. Some browsers even show a full-screen warning that blocks the page entirely.
What this costs you: Google has penalised sites without HTTPS since 2018, pushing you down in search results. Research shows over 80% of visitors close a site immediately when they see "Not Secure". For a service that involves climbing on someone's roof, trust is everything—and this warning destroys it instantly.
Your phone number is hidden below the fold—visitors have to scroll down to find it, and many people on mobile never do.
What this costs you: 60–70% of local service customers prefer to call rather than fill out a form. When they can't immediately see your number, they hit the back button and call the next roofer on the list. This is one of the easiest wins: make the phone number prominent, and you'll see more calls within days.
When someone visits your site on a phone, a large black-and-white cookie consent banner covers nearly half the screen. They can't read your headline or see what you do—just a wall of legal text.
What this costs you: Over 70% of local searches happen on mobile. When visitors can't immediately see what you offer, most assume the site is broken and leave. Every lost mobile visitor is a lost opportunity—especially when they're searching "roofer near me" and ready to book.
There's no "Get a Free Quote" or "Call Now" button visible on the page. Visitors land on your site and don't know what to do next.
What this costs you: Research shows that a clear call-to-action button can double or even triple contact rates. Without one, you're relying on visitors to figure out how to reach you—and most won't bother. Your competitors have prominent buttons; you don't. Guess who gets the call?
When the page loads, there are no Google reviews, star ratings, years in business, or licence numbers visible. Visitors can't immediately tell if you're trustworthy.
What this costs you: More than 90% of consumers check reviews before contacting a local tradesperson. When they don't see proof of your credibility straight away, they leave your site and Google your business—and while they're there, they see your competitors' listings and often click through to them instead.
These aren't just technical problems—they're lost revenue. Here's what happens when we address them:
You currently have a 5-star rating, but zero reviews showing on Google. That's a missed opportunity—local search ranking depends not just on your star rating, but on how many reviews you have.
The fix is straightforward: after every completed job, send a quick SMS asking the customer to leave a review. Most tradies never do this, so even a simple reminder puts you ahead. We can show you exactly how to set this up so it becomes automatic.
Let's walk through these findings together.
We've prepared this report so you can see exactly where your website is holding your business back—and what's possible when we fix it.
The next step is a 30-minute conversation where we'll walk through these issues in detail, answer your questions, and show you what a redesigned site would look like for SJ&H Roofing.
No pressure, no obligation—just an honest conversation about whether this makes sense for your business.